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So, in theory, asking a woman a question about Whole Foods isn't a bad place to start. "It's funny and got people's attention because it's almost the quintessential millennial hipster line," says Erin Sumner, Ph D, an assistant professor at Trinity University who studies online dating.
The Whole Foods part of this implies that the person is "trendy, health-conscious, and financially able to afford an expensive store," Dr. And the "want me to pick you up anything" part implies immediacy, Dr. "It signals an openness to engage in further positive interaction," she says.
Now, she's giving that archetype even greater visibility, teaming up with Shatterbox Anthology director Courtney Hoffman for it replaces the pistol-touting storylines glamorized by John Wayne or Clint Eastwood with narratives told and motivated by the women at its center.
The result is a deeply layered portrait of revenge that feels like a feminist Shakespearean tragedy, fueled with one mother's burning desire for justice at its core.
"It implies that he is thinking of the other person, wants to be of help, and wants to see her."Statistically, the most successful opening lines on Ok Cupid, for example, tend to be specific and targeted for their audience, says Dale Markowitz, a data scientist at Ok Cupid.
"Vegetarian," "grad school," or even the word "zombie" have a higher response rate than the average message, she says. Sumner suggests personalizing it, like, "Saw this ice cream at Whole Foods and remembered that it was your favorite. "Chatting a match for the first time can be stressful, so it's refreshing the way this lighthearted message cuts through any potential awkwardness.Oh, and he's charming as hell., newly single Dev (played by Ansari) goes on a lot of dates with people he meets on a fictional dating app that involves swiping and matching.Dev's best friend, Arnold, is convinced that the best way to open a conversation on the dating app is to send a "wave-and-kiss" gif with a simple, "Hi cutie." Arnold says this works because they're "definitely all cuties." Dev has a more nuanced approach, which lands him tons of dates — even when he uses it over and over again. "Going to Whole Foods, want me to pick you up anything?Someone could reply, "A tasty dinner you can whip up for two," or they could tell you to get something vegan, which gives you more info about their eating habits, she says.In fact, according to a spokesperson from the dating app Hinge, women are 40% more likely to respond to openers about food.
By simply redesigning an advertisement to appear as editorial content (with a headline and newsworthy copy), the odds of your headline getting noticed and thus read will increase some 50%.