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But controversial ads have become the most prevalent way to drawn-out Super Bowl exposure.
The spots create buzz leading up to their airing and critiques afterwards.
Zoo officials worry that portraying the primates as pets will lead to less conservation.
Oprah agreed and then Dave called Jay, who flew secretly to New York and sneaked into the Ed Sullivan Theater in disguise.
PETA, moveon.org, the Catholic Church and have all been rejected by the TV networks in recent years.
Two more would-be Super Bowl advertisers, Jesus Hates and Ashley Madison.com, were rejected for this year's game.
During the spot, the Obama bobblehead falls into a fish bowl."People watch the game just to see the ad they've heard so much about, then go to the website to see the others afterwards.It's all about buzz."Some companies or groups are getting the buzz without the ad.Go also has had 38 ads rejected by the censors in the last six years - spots the company teases in the ad that does air during the game.Viewers are directed to the company's website to view the rejected spots."That's the ultimate win-win for advertisers," Hale said.
Holiday Inn executives expected viewers to get a chuckle and check out the changes made to the aging hotel chain.